Guidelines for Underwriting Announcements on WPKN
WPKN 89.5 FM is a noncommercial community radio station licensed by the Federal Communications Commission (FCC). When our listeners hear underwriting messages on WPKN, they know that the business or nonprofit supports WPKN, its ideals, and its mission. In return for that support, we provide information that lets our listeners learn about your organization, your goods and/or services, or information about concerts or other special events you are organizing.
However, these underwriting messages differ from commercials in many important ways, and the guidelines are determined by the FCC and must be adhered to by all forms of non-commercial broadcast media.
We will work with clients to craft announcement copy that is compliant with FCC guidelines and station policy. In this way, the special integrity of the relationship between the station and its listeners extends to the underwriter as well.